Can You Grow on Instagram in 2022?


With Instagram’s new changes and tools, it can seem overwhelming to know how to grow on Instagram in 2022. What are the best strategies? How do you use Instagram’s tools to your advantage? And how do you avoid falling prey to the dreaded Instagram shadowban? We’ve got all the answers right here!


Growing your followers on Instagram

A few things that help us grow our Instagram account (in no particular order): 1. Be consistent: If we’re posting less than 2-3 times a week, we start to lose touch with our audience. We make sure we have plenty of content so when it’s time to post, nothing feels like an emergency. 2. Ask for shoutouts: One of our favorite ways to grow followers is by asking other accounts for shoutouts (i.e., them reposting one of our photos). It can take some time to get someone’s attention, but if you make requests regularly, there’s a chance you’ll be noticed more often than not.


Basic steps you need to follow

Your post needs to contain at least one image with hashtag #2022, fill out profile information, follow as many people as you can, and write nice comments. By following these steps you will get more followers and your posts more likes. If a person notices that their comment gets many likes they are very likely to follow your profile, therefore getting more followers in 2022. It is important that you remain active during all of 2022 so you can grow bigger later! The best part is, if somebody unfollows or blocks you, it will not impact your total number of followers since we should focus on growing in 2022 without worrying about numbers. Just remain active!


Having a clear strategy

Knowing what you want to do will help guide you when it’s time to make important decisions. A lot of people think that a great strategy comes from a flash of brilliance, but that’s actually not true. Instead, successful entrepreneurs have written their goals out (many times) and are able to refer back to them easily. By writing down your goals, you can keep yourself accountable for achieving them—and you’ll be less likely to stray from your original plan if it’s clearly outlined. That way, you won’t wonder whether or not you’re sticking with what works; you know exactly how well your efforts are doing.


Understanding your audience

Before you take a crack at growing your audience and increasing your following, it's important to understand who they are. What types of people follow you already? Age, gender, interests—it all factor into whether or not someone will connect with what you're doing online. Understanding where your audience lives will also help inform future growth strategies. Knowing that your followers are located primarily in South America could mean that advertising there is a smart move for organic growth, for example.


Creating an editorial calendar

An editorial calendar is a plan of action for your social media and web presence, outlining what types of content to share over which period of time. Start with a long-term content strategy first, and then break it down into smaller, more manageable chunks using shorter-term editorial calendars. Every post has an expiration date, so use your calendar as a guide for when you should schedule posts, based on when you want them to go live. Even if your entire calendar gets erased by unforeseen circumstances (which will likely happen—no one can predict everything), don’t panic! Your editorial calendar is just a guideline and should be treated as such; use it as inspiration but don’t beat yourself up if you deviate from it.


Posting consistently without coming across as spammy

Posting consistently can be a little tricky. Some accounts may come across as spammy if they post too many times too quickly—but posting only once a month is sure to annoy your followers. If you post frequently and write thoughtful, unique captions, that’s great! Your followers will look forward to seeing what you post next. If you’re not sure how often to post, aim for at least three times per week—more if possible.


Ensuring your content is good quality and high-impact

It doesn’t matter how many followers you have if your content doesn’t resonate. If you want to grow your following on Instagram, start with quality over quantity. Do research and experiment until you find a format that works for you, then go all-in on it. Once you nail down what people respond well to, continue doing that—and grow from there! As always: Stay true to yourself and be consistent.


Building relationships with influencers (not just celebrities!)

No, we're not talking about who's bae. Even if you have no idea who Kim Kardashian is, chances are she follows you back. Or at least she will if you take steps to nurture a relationship with her—or any of her 1.4 million other followers for that matter. If you want to take your business or your brand seriously, consider finding influencers and following them on social media platforms like Instagram and Twitter. If they engage with your posts (and there's a good chance they will because it brings them attention), then try replying to their comments or sending them direct messages! This can help create an even stronger relationship with future customers and influencers down the road. Remember: It takes two!


Staying up-to-date with best practices and tools for social media growth

It can be easy to fall behind when it comes to keeping up with best practices and tools for social media growth, but doing so is incredibly dangerous. For example, if you stop following emerging trends on Facebook, you could miss out on new opportunities like live videos. If you don’t keep up with engagement best practices and strategies such as growing an organic audience versus paying for followers, your organic engagement rates will suffer. To be successful long-term, staying on top of best practices is crucial—it’s especially important to stay up-to-date with changes and updates from all of your social media platforms since they tend to roll out new features over time.


Finding & managing hashtags that suit your brand/account

Hashtags are essential to get more followers and likes, but there’s a fine line between choosing what will work for you and having too many tags. If it looks like your profile is flooded with hashtags, you risk losing followers because they’ll think you’re spamming them or your account has been hacked. Finding and managing good hashtags is easier said than done – each platform has a different set of requirements.


Analyze, analyze, analyze!

The best thing you can do right now analyzes your current strategy and results. What hashtags have you used? What time of day has worked best for posting? Do certain types of photos get more engagement than others (e.g., selfies, food photos, etc.)? How often are you posting pictures (daily, weekly)? Start keeping track of everything today so that you can build a blueprint for success when it comes to starting your Instagram business tomorrow.


Stay consistent and persistent, don’t give up

Social media moves quickly, and what’s hot one day can easily become irrelevant just a few months later. If you’re serious about growing your social media following, then you need to be consistent with your content creation. In order to sustainably grow, it’s important that you put time into social each week (or day). Don’t give up—and don’t expect quick results!